Insurance has always been one of the most obvious candidates for usage of tracking data. John Hancock, a life insurer, is partnering with Amazon to give Halo health and fitness tracker wristbands in exchange for data, which will be used to adjust insurance premiums (through discounts and rewards).
Exactly. I find it generally hard to convince people to care about their privacy because they feel mass surveillance doesn’t affect them (they aren’t important enough).
But when I bring up the topic of insurance generally they start getting the point of how this may impact them. So I’m not surprised that this is happening but in the USA they don’t have significant privacy laws.
I don’t know about Europe, I’ve just read this article. I suppose it could happen based on consent, because this is all explicit. I don’t know if other laws, not related to privacy, could also play a role.
I’ve seen that argument about not being important enough to be affected by mass surveillance, but yes, this kind of automated assessment, AI algorithms, etc, show that you don’t have to be special to be targeted. It’s not like there’s a committee meeting in a dark room, analyzing your file and deciding to go after you, which seems to be what’s on people’s minds when using that reasoning.
Anyway, I know it’s kind of pointless to say this in this forum, where people do worry about privacy. I also find it hard to convince others that it’s an important issue.
" Amazon Claims ‘Halo’ Device Will Monitor User’s Voice for ‘Emotional Well-Being’
Despite the exceptional privacy risks of biometric data collection and opaque, unproven algorithms, Amazon last week unveiled Halo, a wearable device that purports to measure “tone” and “emotional well-being” based on a user’s voice. According to Amazon, the device “uses machine learning to analyze energy and positivity in a customer’s voice so they can better understand how they may sound to others[.]” The device also monitors physical activity, assigns a sleep score, and can scan a user’s body to estimate body fat percentage and weight. In recent years, Amazon has come under fire for its development of biased and inaccurate facial surveillance tools, its marketing of home surveillance camera Ring, and its controversial partnerships with law enforcement agencies. Last year, EPIC filed a Federal Trade Commission complaint against Hirevue, an AI hiring tool that claims to evaluate “cognitive ability,” “psychological traits,” and “emotional intelligence” based on videos of job candidates. EPIC has long advocated for algorithmic transparency and the adoption of the Universal Guidelines for AI."